INTELLECTUAL PROPERTY RIGHTS
1. Ownership of Intellectual Property
All intellectual property rights in and to this website, all content published on it, and all products sold under this website are the exclusive property of TRUSCEND (hereinafter referred to as "we", "us" or "our"). This includes, but is not limited to, brand names, logos, slogans, product designs, text descriptions, product photographs, videos, illustrations, page layouts, website source code and graphical user interfaces.
These assets are protected by applicable intellectual property laws, regulations and international treaties in all relevant jurisdictions. All rights not expressly granted herein are reserved.
2. Trademarks
TRUSCEND with all product series names and related slogans displayed on this website are our registered trademarks or unregistered common law trademarks.
You may not use, reproduce, modify or display any of our trademarks in any form for commercial purposes without our prior written consent. You may not use our marks in any manner that is likely to cause confusion, or that disparages or damages our brand reputation.
3. Copyrights
All original content on this website, including but not limited to product copy, marketing copy, fishing guides, product images, demo videos and page designs, is subject to copyright protection.
Unless otherwise stated, we are the legal copyright holder of all such content. Any unauthorized reproduction, distribution, modification, public display, reposting or commercial use of the above content is strictly prohibited.
4. Patents & Industrial Design Rights
Certain product designs, structures and functional configurations of our fishing gear are protected by utility patents, design patents and/or community design rights in relevant countries and regions.
You may not copy, reproduce, reverse-engineer, disassemble, manufacture or sell counterfeit versions of our patented products without our written authorization.
5. Permitted & Prohibited Uses
You may view, download and print content from this website for your personal, non-commercial use only, provided that you retain all copyright and proprietary notices.
You are strictly prohibited from:
l Reproducing, copying, distributing or commercially exploiting any part of the website content without written permission
l Using our trademarks, brand assets or product images to create misleading or counterfeit listings on third-party platforms
l Reverse-engineering, copying or imitating our patented product designs
l Using crawlers, scrapers or automated tools to extract website data, product images or descriptions in bulk
l Removing or altering any copyright, trademark or other proprietary notices from website content
6. User-Generated Content (UGC) License
By submitting any content to our website, including but not limited to product reviews, customer photos, fishing videos and testimonials, you grant us a non-exclusive, royalty-free, worldwide, perpetual and sublicensable license to use, reproduce, modify, display and distribute such content for product promotion, website display, social media marketing and other commercial purposes.
You warrant and represent that the content you submit is original and does not infringe the intellectual property rights or privacy rights of any third party.
7. DMCA Copyright Infringement Notification (U.S. Visitors)
We comply with the provisions of the Digital Millennium Copyright Act (DMCA). If you believe any content on this website infringes your copyright, please send a written notification to our designated DMCA agent containing the following information as required by 17 U.S.C. § 512(c)(3) :
l A physical or electronic signature of the copyright owner or a person authorized to act on their behalf
l Identification of the copyrighted work claimed to have been infringed
l Identification of the material that is claimed to be infringing, with sufficient information (such as exact URLs) to allow us to locate the material
l Your contact information, including address, telephone number and email address
l A statement that you have a good-faith belief that the use of the material is not authorized by the copyright owner, its agent or the law
l A statement that the information in the notification is accurate, and under penalty of perjury, that you are authorized to act on behalf of the copyright owner
8. Counter-Notification Procedure
If you believe your content was removed in error or misidentification, you may submit a counter-notification to our DMCA agent. Upon receipt of a valid counter-notice, we will forward a copy to the original complainant. If we do not receive notice that the complainant has filed a court action within 10–14 business days, we may restore the removed content .
We reserve the right to terminate access for repeat infringers in accordance with applicable law.
9. Third-Party Content Disclaimer
This website may contain links to third-party websites, and may display user-submitted content or content licensed from third parties. The intellectual property rights in such third-party content remain with their respective owners. We assume no responsibility or liability for the accuracy, legality or ownership of third-party content.
10. Contact Information
For all intellectual property inquiries, infringement reports or DMCA notifications, please contact our designated agent at:
Email: truscendlure@truscend.com
Subject line: Intellectual Property / DMCA Takedown Notice
11. Policy Updates
We reserve the right to revise this Intellectual Property Rights Policy at any time. The updated version will be effective immediately upon posting on this website. Your continued use of the website after such posting constitutes your acceptance of the revised policy.